Advertising Policy

We use a third-party, cookieless web analytics service to understand website traffic and improve our website. Page-view data is sent to our analytics service provider and may include pages visited, referring websites, visit times, approximate location, and browser, operating system, and device information. This service provides aggregated traffic statistics and uses a temporary request-derived identifier to distinguish visitors; the visitor session is discarded after 24 hours.

This website uses Google Analytics, Google AdWords Conversion Tracking and Google Remarketing. Google uses cookies – text files which are stored on your computer and enable analysis of your use of the website. Google Analytics records the information in anonymised form, and the website trend information does not include any details of individual visitors. Third-party DoubleClick cookies are used to enable remarketing for products such as AdWords in the Google Display Network. The cookies store information such as the time of a visit, along with information such as whether this was a first-time user and details of the website from which the user was referred. Information generated by the cookie is transferred to and stored in a Google-operated server in the USA. Google may also transfer this information to third parties if it is legally permitted to do so or if third parties process this data on behalf of Google. Google AdWords Conversion Tracking uses cookies to measure success rates after you have clicked on an AdWords link. Google Remarketing uses cookies to compile anonymised information on website users' surfing behaviour for marketing purposes and uses it to serve ads based on your interests. This technology will never be used to gather or store personal data that could provide indications as to the identity of website visitors.